“START WITH HEALTHY”
Humana believes that there is always a reason to achieve your best health. No matter your age. All you need to do is Start With Healthy.
“HUMANA NATIONAL SENIOR GAMES”
Humana has long been a supporter of The National Senior Games, and the athletes that compete in them let nothing (not even death) stop them from competing. These are just two examples of the awe-inspiring participants who continue to shatter long-held stereotypes of seniors.
“HUMANA REASON RING”
Finding a reason to achieve your best health helps propel you in to action, and hopefully remind you to keep yourself on the road to better health. So, why not create a physical reminder of that reason? We found seniors who are growing, not fading, and who do whatever they can to maintain their best health, and presented them with a Reason Ring to remind them of why they should continue to do so.
ROLE(S): CREATIVE DIRECTION, ART DIRECTION, COPYWRITING